Our Team
Strategic advisory delivered by a team of renowned industry leaders
Icon Partners brings together a multidisciplinary team of real estate, hospitality, and brand strategy professionals — united by a shared commitment to excellence in branded residences advisory.
With deep sector expertise and relationships spanning 45+ countries, our team advises developers, brands, and investors on every aspect of the branded residences journey — from initial feasibility through to brand agreement and beyond.
Founding Partner
Zineb Tajmouati
Founding Partner
Advisory Board
Pascal Armoudom
Advisory Board Member — Development
Sixtine Boulard
Advisory Board Member — Branding
Badr Chkiriba
Advisory Board Member — Capital Raising and M&A
Mathieu Dahan
Advisory Board Member — Licensing & Regulatory
Farouk El Hosni
Advisory Board Member — Development
Alan Yau
Advisory Board Member — Hospitality
Our Values
Data-Driven Rigour
Every recommendation is underpinned by comprehensive market research, comparable analysis, and financial modelling — ensuring our clients make informed decisions.
Brand Relationships
Long-standing, trusted relationships with 45+ luxury brands enable us to connect clients with the right partner and negotiate optimal terms.
Global Perspective
With project experience spanning 45+ countries, we bring a truly international outlook and deep understanding of local market dynamics.
Client-First Approach
We act as an extension of our clients' teams — fully independent, fully aligned with their commercial objectives, and committed to long-term success.
Client Testimonials
"Icon Partners provided exceptional strategic guidance on our branded residences project in Diriyah, Riyadh. Their deep understanding of the luxury brand landscape, combined with meticulous market research and commercial structuring, was instrumental in helping us identify and secure the right brand partnership. Their advisory went well beyond expectations — delivering clarity, confidence, and tangible results at every stage of the process."
Abdullah A.
Senior Development Director — Diriyah Gate, Riyadh, KSA