Proprietary Research
Branded Residences Market Report — GCC Edition 2026
The most comprehensive analysis of the GCC branded residential market
Icon Partners' 2026 GCC Edition draws on proprietary transaction data, brand-by-brand pipeline tracking, and direct dialogue with developers, brand operators and giga-project sponsors across the six GCC markets.
The report is available to qualifying developers, brand operators, family offices and institutional investors on request.
Coverage
Saudi Arabia, UAE, Qatar, Bahrain, Oman, Kuwait
Pipeline tracked
50+ schemes, 850+ units
Data sources
Proprietary transactions, brand disclosures, sponsor interviews
Pages
110+
What the report covers
Regional pipeline
Complete project-by-project tracking across the GCC, with delivery timelines, brand partners and unit counts.
Brand mix analysis
Hospitality, fashion, automotive, wellness and emerging categories — share of pipeline and performance by segment.
Pricing & premiums
Market-by-market premium data, price-per-square-metre ranges, and the drivers that compress or expand the branded premium.
Buyer demographics
Nationality breakdown, investor vs end-user split, and how the buyer base is internationalising across the region.
Giga-project deep-dives
Diriyah, NEOM, Red Sea, Aseer and Al Ula — how Saudi Arabia's megaprojects are reshaping the global branded residences map.
5-year forecast
Three structural shifts that will define the next cycle: residentialisation of masterplans, rise of secondary cities, and sharpened premium spread.
Request the full report
Complete the form below. The report is available to qualifying developers, brand operators, family offices and institutional investors.